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2010 World Cup – Don't market or Advertise without reading this! |
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by
LawDotNews
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Published
2009/04/02 12:00:00 AM
(Viewed
661
times) |
If you are about to start any advertising or marketing around the substantial opportunities that next year’s World Cup has laid at our door, check whether or not your campaign will conflict in any way with FIFA’s “exclusive rights” to be associated with the event, and/or infringe its “Official Marks” (logo, emblem, mascot, poster etc).
These rights are clearly going to be vigorously enforced, and you should take proper advice before incurring cost
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